The January 30, 1984, video of the introduction of the Macintosh to the public at a Boston Computer Society General Meeting is now available online. Harry McCracken, an editor at large at TIME for personal technology, posted an exclusive look at the video early this morning, right after excerpts where shown at the Mac 30th
event in California (an "official" event marking the 30th anniversary of the original Mac announcement at the same place where it occurred). The Computer History Museum
will be posting material on its web site tomorrow, and will update the video when additional processing of it finishes.
See "Exclusive: Watch Steve Jobs’ First Demonstration of the Mac for the Public, Unseen Since 1984" on TIME.com.
Harry explains how there were other videos of prior deliveries of Steve Job's talk introducing the Mac, but that this one is special for several reasons, some of which I have touched upon in my blog post Friday about it, such as the Q&A with a general tech audience. He also explains a bit about how the release of the video came about. Let me fill in a bit more.
These were not fully "lost" videos. I have had my copy of the January 1984 VHS tape for years and let others know I had it, showing excepts sometimes when I gave talks. Given the use of Apple material, and the special nature of the video, I did not feel it was time to release it yet to the public as I was slowly doing with other videos I have (not BCS ones). I was in contact with the videographer, Glenn Koenig, who shot most of the BCS meetings on Software Arts' behalf over the years. He let me know that he had masters of many of them, though he hadn't cataloged them (and didn't search out the Jobs one until Harry asked, which yielded better versions of parts of the presentation). I let him know of the material that I had made sure made it to the Computer History Museum. I encouraged him to continue to maintain his tapes in good condition, which is what he has been doing all these years.
We always intended to complete the edits of this material, but there is a lot of it, and digitizing it properly and editing it takes a lot of time and money. We didn't have the funds to do that and it was unclear if others would chip in and how to bring that about. Doing the work prematurely with the wrong equipment could compromise the tapes. (Of course, waiting too long could cause them to deteriorate too much.)
When Harry, a BCS member going back to the VisiCalc days, contacted BCS founder Jonathan Rotenberg in the fall of 2012 to ask about video from BCS meetings, Jonathan got him in contact with Glenn. Glenn, Jonathan, and I brainstormed about ways to finally make the restoration and release happen. I contacted Ray Ozzie, who I knew was interested in historic videos and had worked with us at Software Arts in the early 1980's. He, like Harry, suggested the Computer History Museum as a means for funding instead of something like Kickstarter. I have been a long-time supporter of the Museum, and have been inducted as one of their "fellows" for my work on VisiCalc, and knew this was the right way to go.
Eventually, Jonathan, Glenn, and I started working with people at the Museum, cataloging which material we had between us, and worked up a budget and a plan for fundraising. Glenn pointed out the upcoming 30th anniversary of the Mac as a good "news hook" and that a hoped-for article by TIME could help publicize the entire set (thank-you, Harry, for coming through with a great one!). We met periodically on the phone (we all had other jobs to keep us very busy) and eventually crafted a "request" letter and a list of potential donors. Glenn produced a short trailer of excerpts from a few of the tapes using some refurbished equipment to show those people.
In September of last year we had the material ready for fundraising and I hand-signed (and in some cases added a little note to) a few dozen letters and mailed them out. Within a little while some money trickled in. Then, Brad Feld, a friend from the early Trellix days now living in Colorado, contacted me for more information. Within a few days he and his wife Amy became the major funders, ensuring that the project was well off the ground. He also helped us by reaching out to some of the people I had approached, too. We have since raised enough to do this project well, and hopefully even do additional tapes that are surfacing, though the Museum could always use additional funds for such things.
The people producing the video for the Mac 30th event, most importantly Gabreal Franklin, helped Glenn work out details and ensured that there would be quality video for their event, both from the January 1984 video and some other.
For many reasons, including the difficulty in getting the slides shown the way we need them, the current version of the Mac Introduction is just a "rough cut". There is more editing that will occur. In any case, Glenn did many late nights to make this happen on time.
Now that everything is set up, we will be processing other videos, too, and release them in batches. I'll write more about them when they are available. To me, some are of them are of the same historic value as this one, if not more.
The Mac Introduction video has served its purpose well. It has drawn attention to the Boston Computer Society and the other videos, and to the Museum. It has helped a new generation see what happened in the early days of the PC revolution, and an older generation remember their past, and helped chronicle the thinking of the time for posterity. It has also helped fill in the record of the life of a giant of our industry, capturing an interaction with the users of his works like no other.